Packaging

A shift towards a more consumption-led lifestyle and growing sophistication among Chinese consumers means increasing demand for more than functionality in packaging – considerations such as aesthetics and how packaging communicates products and lifestyle messages.

Total packaging volumes in China are set to rise by 28% over the next five years; the equivalent of approximately 141 billion units.

Packaged food will deliver the largest volume increases, the majority of which will be derived from flexible packaging because of its relatively low cost and versatility in terms of its adaptability for use in a wide variety of categories in both food and non-food. A rising number of smaller households and a growing snacking trend will contribute greatly to the anticipated increase in flexible plastic usage for the foreseeable future.

Points of Discussion
    * Addressing the need to upgrade all food packaging.
    * Meeting consumer demand for better quality branding.
    * The effect of “supermarketisation” on China’s packaging industry.
    * Maximising production and speed with foreign-made machinery.